National Geographic Society
Contract to grow National Geographic’s online store affiliate program. Recruited and managed 1,100+ affiliate marketing partnerships—leveraged metrics, partners, and data-driven decision-making to increase sales by $363% over the previous year.
Ethics & Compliance Initiative
Contract to partner, recruit, and interview CEOs from Fortune 100 and nonprofit organizations speaking out about ethics in the workplace. “Leaders on Ethics” videos were featured in proprietary e-learning HR training programs.
American Bible Society
Transitioned American Bible Society from a traditional publishing model to a digital-first strategy. Developed strategic and go-to-market plans, pioneered technology initiatives, and negotiated 100+ strategic partnerships for a $105 million international nonprofit. Founded the .BIBLE top-level domain and launched numerous digital products and websites including a Bible search tool and API containing over 1,000 languages.
Contract to design and implement a campaign to win back five-year lapsed members. The successful campaign produced an 18% response rate through A/B testing.
Negotiated online alliances and managed partners, vendors, and cross-functional internal resources for marketing, business development, and customer service departments.
Contract to rebrand, develop a nationwide conference strategy, and launch the Ministry Affiliate Program which now serves as the parent organization to 29 affiliates.
Christian Leadership Alliance
Designed the Discount Marketplace membership program for Christian Leadership Alliance. Average savings estimated at $4,900 per year on over 300,000+ products and services. See promotional flyer here.
Managed MCI’s Insights Program which served as an innovation lab and collaborative communication exchange between MCI corporate headquarters executives and its top sales supervisors.