National Geographic Society
Contract to grow National Geographic’s online store affiliate program. Recruited and managed 1,100+ affiliate marketing partnerships—leveraged metrics, partners, and data-driven decision-making to increase sales by $363% over the previous year.
Ethics & Compliance Initiative
Contract to partner, recruit, and interview CEOs from Fortune 100 and nonprofit organizations speaking out about ethics in the workplace. “Leaders on Ethics” videos were featured in proprietary e-learning HR training programs.
American Bible Society
Developed strategic and go-to-market plans, pioneered technology initiatives, and negotiated 103 strategic partnerships for a $100 million international nonprofit. Helped transition American Bible Society from a traditional publishing model to a digital-first model. Founded the .BIBLE top-level domain and launched numerous digital products and websites including a Bible search tool with over 1,000 languages.
Internet Society
Contract to design and implement a campaign to win back five-year lapsed members. The successful campaign produced an 18% response rate through A/B testing.
Crosswalk.com
Negotiated online alliances and managed partners, vendors, and cross-functional internal resources for marketing, business development, and customer service departments.
Ministry Alliance
Contract to rebrand, develop a nationwide conference strategy, and launch the Ministry Affiliate Program which now serves as the parent organization to 29 affiliates.
Christian Leadership Alliance
Developed a strategy and a Discount Marketplace Program for Christian Leadership Alliance members. Average platform savings are $4,900 per year on over 300,000+ products and services. See promotional flyer here.
MCI Telecom
Managed MCI Corporate Headquarter’s best practice sales support program which served as an innovation lab and collaborative connection point between field staff and executives.
United Bible Societies
Envisioned and designed the transformational Digital .BIBLE Project. Partnered with the United Bible Societies to launch 985 language websites in 119 countries and added first-time e-commerce capabilities for 38 underdeveloped countries.