National Geographic Society
Contract to grow National Geographic’s online store affiliate program. Recruited and managed 1,100+ affiliate marketing partnerships—leveraged metrics, partners, and data-driven decision-making to increase sales by $363% over the previous year.
Ethics & Compliance Initiative
Contract to partner, recruit, and interview CEOs from Fortune 100 and nonprofit organizations speaking out about ethics in the workplace. “Leaders on Ethics” videos were featured in proprietary e-learning HR training programs.
American Bible Society
Developed strategic plans, pioneered technology initiatives, and negotiated strategic partnerships for a $100 million international nonprofit. Transitioned American Bible Society from a traditional publishing model to a digital-first strategy. Founded the .BIBLE top-level domain. Launched digital products and websites including a Bible search tool with over 1,000 languages.
Contract to design and implement a campaign to win back five-year lapsed members. The successful campaign had an 18% response rate and A/B testing.
Negotiated online alliances and managed partners, vendors, and cross-functional internal resources for marketing, business development, and customer service departments.
Contract to rebrand, develop a nationwide conference strategy, and launch the Ministry Affiliate Program which now serves as the parent organization to 29 affiliates.
National Recreation & Park Association
Directed membership department for NRPA’s 60,000 members and $1.5M budget. Conducted research and created membership acquisition and retention plans that established NRPA’s lifetime value of a member. Member of the senior management team.
Managed MCI Corporate Headquarter’s best practice sales support program which served as an innovation lab and collaborative connection point between field staff and executives.