Contracted to help transition Moody Radio ($28M division) to Moody Global Media and double its impact.
Conducted market research and wrote proposals which helped secure a $2.18M innovation investment.
Contracted to grow National Geographic’s online store affiliate program.
Recruited and managed 1,396 affiliate marketing partnerships. Built relationships and used data analytics to increase revenues by 304% over the previous year. Expanded the network by 35%.
Developed a referral partnership ecosystem for a SaaS technology company that provides mobile apps, websites, and TV apps for many of the largest and fastest-growing churches in the USA.
Generated 50% of new app sales in the first year and reduced the average sales close time from 18 months to 3.5 months. Full-time assignment.
Developed strategic partnerships and digital products from concept to launch for a $105 million international nonprofit, helping transition the organization from a traditional publishing model to a digital-first strategy.
Led the Agile product development team responsible for building a Bible search tool and API that supports over 1,000 languages. Full-time assignment.
Founded the .BIBLE Top-Level Domain (TLD) for American Bible Society, with full P&L responsibility for a $1.3M budget. Led a team of three to launch, operate, and grow .BIBLE TLD initiative. Created a global partner ecosystem and served as the executive lead for the Internet’s governing body (ICANN).
Authored winning application, built an interconfessional advisory council and faith-based partnership ecosystem, go-to-market plan, and innovative church strategy.
Established a global alliance between the United Bible Societies, American Bible Society, and the .BIBLE Top-Level Domain (TLD).
The Alliance established .BIBLE TLD as a global brand, launching 985 language websites in 119 countries and adding first-time e-commerce capabilities for 38 developing countries that are currently generating $1.8M annually.
Contracted to conduct strategic market research for an app that facilitates spiritual attunement for leaders.
Developing a foundational research report covering target audience, product positioning, messaging, pricing, and partnership opportunities, along with focus group facilitation to inform a comprehensive go-to-market launch plan.
Serving on the Advisory Council for the Christian Leadership Alliance.
Envisioned and launched the CLA Discount Marketplace, a membership benefit program with an average annual savings of $4,900 on over 300,000 products and services.
Contracted to grow referrals through relational networking and educational seminars.
Increased seminars five-fold in the target market.
Contracted to develop a nationwide conference strategy and design and launch a Ministry Member Program.
Ministry Alliance currently provides instant nonprofit status and support to 25+ member ministries.
Contracted to provide strategic coaching and ministry guidance for a volunteer-driven nonprofit.
Developing fundraising strategies and expanding its church partner network. Additional support includes event strategy, strategic partnership development, and recruiting participants and supporters for its annual fundraising gala.
Account manager for 26 corporate partners generating revenue of $6M. Cultivated relationship growing them from post-sale implementation to contract expansion and renewal.
Transitioned 11,000+ safe search subscribers to a strategic partner, saving $90K in annual expenses and generating $35K in new revenues. Full-time assignment.
Contracted to recruit and interview CEOs from Fortune 100 companies and nonprofit organizations speaking out about ethics in the workplace.
“Leaders on Ethics” videos were featured in a proprietary e-learning HR training partnership.
Contracted to design and execute a campaign to win back members who had lapsed for five years. The successful campaign produced an 18% positive response rate through A/B testing.
Managed Insights Program, which served as an innovation lab and collaborative communication exchange between corporate headquarters executives and its top sales supervisors. Full-time assignment.
Directed membership department with a $1.5 million budget. Managed two staff and 20 partners through an organizational transition.
Conducted market research to determine the lifetime value of a member and created association’s first membership acquisition and retention plan.