Contracted to help transition Moody Radio ($28M division) to Moody Global Media and double its impact.
Conducted market research and wrote proposals which helped secure a $2.18M innovation investment.
Contracted to grow National Geographic’s online store affiliate program.
Recruited and managed 1,396 affiliate marketing partnerships. Built relationships and used data analytics to increase revenues by 304% over the previous year. Expanded the network by 35%.
Developed a referral partnership ecosystem for a SaaS technology company that provides mobile apps, websites, and TV apps for many of the largest and fastest-growing churches in the USA.
Generated 50% of new app sales in the first year and reduced the average sales close time from 18 months to 3.5 months. Full-time assignment.
Developed partnerships and digital products from concept to launch for a $105M international nonprofit, including transitioning the organization from a traditional publishing model to a digital-first strategy.
Led the Agile product development team and built a Bible search and API that supports over 1,000 languages. Full-time assignment.
Founder of .BIBLE Top-Level Domain (TLD), with full P&L responsibility for $1.3M budget. Led a team of three to launch, operate, and grow .BIBLE TLD initiative. Created a global partner ecosystem and served as the executive lead for the Internet’s governing body (ICANN).
Authored winning application, built an interconfessional advisory council and faith-based partnership ecosystem, go-to-market plan, and innovative church strategy.
Established a global alliance between the United Bible Societies, American Bible Society, and the .BIBLE Top-Level Domain (TLD).
The Alliance established .BIBLE TLD as a global brand, launching 985 language websites in 119 countries and adding first-time e-commerce capabilities for 38 developing countries that are currently generating $1.8M annually.
Contract to conduct strategic market research for an app which facilitates spiritual attunement for leaders.
Phase one research will inform a more comprehensive go-to-market plan for the app.
Serving on the Advisory Council for the Christian Leadership Alliance.
Envisioned and launched the CLA Discount Marketplace, a membership benefit program with an average annual savings of $4,900 on over 300,000 products and services.
Contracted to grow referrals through relational networking and educational seminars.
Increased seminars five-fold in the target market.
Contracted to develop a nationwide conference strategy and design and launch a Ministry Member Program.
Ministry Alliance currently provides instant nonprofit status and support to 25+ member ministries.
Contracted to provide coaching and assist with ministry strategy for this volunteer-driven nonprofit.
Developing strategy to grow a new church partner network and serving as an ambassador to recruit for the annual fundraising gala.
Account manager for 26 corporate partners generating revenue of $6M. Cultivated relationship growing them from post-sale implementation to contract expansion and renewal.
Transitioned 11,000+ safe search subscribers to a strategic partner, saving $90K in annual expenses and generating $35K in new revenues. Full-time assignment.
Contracted to recruit and interview CEOs from Fortune 100 companies and nonprofit organizations speaking out about ethics in the workplace.
“Leaders on Ethics” videos were featured in a proprietary e-learning HR training partnership.
Contracted to design and execute a campaign to win back members who had lapsed for five years. The successful campaign produced an 18% positive response rate through A/B testing.
Managed Insights Program, which served as an innovation lab and collaborative communication exchange between corporate headquarters executives and its top sales supervisors. Full-time assignment.
Directed membership department with a $1.5 million budget. Managed two staff and 20 partners through an organizational transition.
Conducted market research to determine the lifetime value of a member and created association’s first membership acquisition and retention plan.